Stills shot for rebranding launch campaign for Playbook (formerly Lulafit). This shoot had a lifestyle-forward direction – showcasing sensory elements and individual experience within hospitality led venues & work environments.
Client: Playbook
Stills: Ethan Stromquist
Production: Hagen Creative
Agency: Honest Studios
Direction: Zach Hagen
DP: Alex Samek
PA: Cassie Braun
Shot on location in Chicago