Project: Playbook Rebrand
Responsibilities: Branding Imagery Guidelines Development; Photography Capture & Post-Production
Description: Playbook (Formerly Lulafit) is a B2B hospitality service provider that partners with venue owners to actively transform and maintain boutique experiences in their spaces. As part of their rebrand, my role was to develop photo/imagery brand guidelines for Playbook & their external partners for usage in marketing material along with capturing a library of images to implement.
Project: et al. Brand Development
Responsibilities: Marketing Consultation; Video Production
Description: et al. is an agency that works with surgeons & practices to connect with patients in the musculoskeletal space. As part of their formation and growth, I provided creative and branding consultation across their digital marketing platforms along with producing video & photo content for marketing materials.
